Beard Club vs. Wild Willies is one of the most common brand matchups for men shopping for beard care in the US, UK and Canada. Both sell beard oils, balms, washes, growth-focused kits and grooming tools, and both lean on bundles. They differ in price, catalog size and how much commitment they expect from you.
This comparison covers catalogs, ingredient lists, pricing, subscription and return terms, and customer feedback, using each brand’s official pages and Trustpilot. We did not hands-on test either brand, so nothing here is a personal result. Prices were checked on November 3, 2026 and change often.
Quick Verdict: Which Brand Is Better?
Neither brand wins every category. The Beard Club is the better fit if you want tools, trimmers and a one-brand routine. Wild Willies is the better fit if you want inexpensive conditioning basics without a subscription attached. For beard growth, neither brand’s products can promise new hair (more on that below).
| Category | The Beard Club | Wild Willies | Edge |
|---|---|---|---|
| Catalog breadth | Grooming, growth, color, trimmers, tools | Beard care, growth, tools, skin and body | Beard Club |
| Beard oil (entry price) | About $9 on sale (Sandalwood) | $10 (one-time) | Even |
| Growth kit pricing | About $65 to $92 on sale | Beard Growth Kit listed at $29.95 | Wild Willies on cost |
| Growth guarantee | Yes, with conditions (5 months of auto-shipments) | Standard 30-day return policy | Depends on your tolerance for subscriptions |
| Free US shipping | Over $30 | Over $50 (see note below) | Beard Club |
| Subscription | Monthly auto-shipments (required for the guarantee) | Optional, 10% off, cancel anytime per its site | Wild Willies |
| Independent review page | Trustpilot: roughly 4 of 5 | None found for Wild Willies | Not comparable |
Prices and promotions rotate. Beard Club’s site showed Halloween and Black Friday sale banners on different pages the same day we checked, so treat sale prices as temporary.
The Beard Club vs. Wild Willies: Brand Overview
The Beard Club
The Beard Club positions itself as a full-service grooming brand. Its catalog covers growth kits, grooming kits, beard and hair color, and cordless trimmers such as the PT45, plus combs, brushes, scissors and a razor. A quiz recommends a personalized kit. It targets men who want one brand for everything from washing to trimming, and especially men with patchy beards.
Wild Willies
Wild Willies describes itself as a no-nonsense beard care brand. Its beard collection lists about 20 products, including oils, butters, washes, brushes, a beard straightener and kits, and it also sells soap and shaving products. Its site lists retail availability at Walmart, Amazon, CVS and HEB, which makes it easier to buy off the shelf. It targets men who want affordable basics and a simple routine.
Product Range Comparison
Beard oils
This is the most direct beard oil comparison. Beard Club sells a Sandalwood Beard Oil and a separate Beard Growth Oil. Wild Willies sells a $10 Beard Oil in sandalwood/original, cool mint and bourbon cedar scents with a pump, plus a $35 Liquid Gold oil.
Beard balms and butters
For a beard balm comparison, Beard Club sells a Sandalwood Beard Balm (about $12 on sale), a Beard & Scruff Cream, and a Biotin Growth Balm. Wild Willies sells a $10 Beard Butter and a $10 Scruff Tamer. If you want to see how other balms stack up on hold and conditioning, read our guide to the best beard balms for styling and conditioning.
Beard shampoos and washes
Beard Club’s Beard Shampoo is about $12 on sale. Wild Willies sells a Beard Wash with its Progro blend at $13. Both are positioned as cleansing without stripping.
Beard growth products
Both brands sell the same product types under a growth label: a topical oil or serum, a daily vitamin supplement, and a derma roller. Beard Club adds a vitamin spray and a growth balm. Wild Willies lists its Beard Growth Supplement at $25 and a Derma Roller at $19.97. These beard growth products are covered in the science section below.
Grooming kits and tools
Beard Club’s beard growth kits run from the Starter (four pieces) to the Ultimate (eleven pieces, including scissors, combs, a razor and a brush). Its grooming kits start at about $45. Wild Willies offers kits such as the Beard Essentials Kit ($60) and Complete Beard Kit ($80). For trimmers, only Beard Club has a dedicated line, including the PT45 at about $70 on sale.
One caution when reading other comparisons: Wild Willies’ own comparison article is useful for kit contents, but it is a brand blog that names itself the top choice, and its “Stage 1, 2 and 3” kit names and prices no longer match the current catalog. We used it for context only and checked the live product pages.
Ingredients and Formulation
Beard Club lists full ingredients on its product pages. Its Sandalwood Beard Oil uses sunflower seed, castor and rice bran oils, with amyris, sweet orange peel and amber oils for scent, plus tocopheryl acetate (a vitamin E form). Its Beard Growth Oil uses castor, sunflower, rice bran, sweet almond and olive oils with cedar, juniper, mint and vetiver oils. Its product page describes this as a conditioning oil, even though it carries a growth label.
Wild Willies describes its oil as made of “10 natural vitamins and organic essential oils” and that is as specific as the page gets in the version we reviewed. Check the bottle’s label if you need the full list.
The conditioning story is similar for both. Carrier oils such as sunflower, castor and almond soften hair and skin. Neither brand needs special ingredients to do that. The American Academy of Dermatology’s beard guidance recommends daily washing, then beard oil for normal to dry skin, beard conditioner for acne-prone skin and a fragrance-free moisturizer for sensitive skin.
Fragrance and sensitive skin
Both brands scent products with essential oils, including citrus, cedar, mint and sandalwood-style blends. Essential oils can irritate reactive skin even though they are natural. We did not verify a fragrance-free beard oil from either brand, so patch-test first. If you want a different natural option, see how Honest Amish stacks up in our Honest Amish beard oil comparison, or browse our list of the best beard oils for dry and itchy beards.
Beard Growth Claims: What Does Science Say?
Both brands sell “growth” products, so it helps to separate conditioning from growth.
- Conditioning is real. Oils and balms soften hair, reduce dryness and make a beard easier to comb. That is a cosmetic effect.
- Growth is mostly biological. Facial hair density is largely driven by genetics and hormones. No topical oil changes the number of follicles you have.
- Vitamins help mainly if you are deficient. Biotin, zinc and vitamins A, C, D and E matter for hair health, but a supplement is unlikely to create hair where follicles are inactive. Dietary supplements are not approved by the FDA for effectiveness before sale.
- Derma rollers have limited beard evidence. Beard Club’s roller carries 540 titanium-coated 0.25mm needles. Needles can irritate skin or cause infection if not kept clean, which is why Beard Club sells a cleansing spray with it.
Marketing language on both sites goes further than this. Beard Club’s homepage says its growth oil is applied “to help stimulate healthy facial hair growth,” while its own product page frames the same oil as conditioning. Wild Willies’ supplement page says to “grow your beard from the inside out.” Treat both as brand claims, not independent evidence. If you have sudden bare patches or a rash, see a dermatologist rather than adding products.
Pricing and Subscription Comparison
| Item | The Beard Club (sale / list) | Wild Willies |
|---|---|---|
| Beard oil | About $9 (Sandalwood); Growth Oil $17 / $25 | $10; Liquid Gold $35 |
| Beard balm / butter | $12 / $17 (Sandalwood Balm) | $10 (Beard Butter) |
| Beard wash | $12 / $17 | $13 |
| Growth vitamins | $22 / $31 | $25 ($22.50 on subscription) |
| Derma roller | $10 / $18 | $19.97 |
| Entry growth kit | Starter $65 / $72 | Beard Growth Kit $29.95 |
| Trimmer | PT45 $70 / $99 | Not offered |
Approximate prices checked November 3, 2026. We could not verify bottle sizes for every product, so we have not compared cost per ounce.
One-time purchases vs. subscriptions
Beard Club’s site advertises monthly renewals you can manage and cancel. Its Growth Guarantee, though, requires you to use the monthly auto-shipments for five consecutive months, take the oil and vitamins daily, use the roller two to three times weekly, and send monthly progress photos. Claims must be made within 60 days of your last eligible order, and eligibility is decided at the company’s discretion. Older third-party pages describe a different claim window, so read the current page.
Wild Willies keeps subscriptions optional. Product pages show a one-time price by default, with a 10% subscribe discount and the line “cancel when you want to.” We did not verify whether Beard Club’s checkout defaults to a one-time or a subscription purchase, so check your cart before paying.
Shipping and returns
Beard Club lists free US shipping over $30 and a 30-day money-back guarantee. Wild Willies’ shipping and returns page offers free US shipping on orders over $50, ships in one to two business days and takes returns by email within 30 days with proof of purchase. That page’s search snippet cites a $35 threshold while the page text says $50, so confirm at checkout.
Customer Reviews and Complaints
On Trustpilot, The Beard Club showed roughly 4 out of 5 when we checked, based on a couple of hundred reviews. The count varies by Trustpilot regional page, and Beard Club’s own site claims 42,000+ reviews, which is a company figure.
Common praise: responsive customer service, quick fixes for shipping problems, and satisfaction with the kits.
Recurring complaints: unexpected subscription charges or renewals, difficulty getting refunds in some cases, return shipping costs, and occasional shipping delays. Several reviewers say subscriptions were added unknowingly, while others report that support cancelled and refunded quickly. These are individual experiences, not proof of how every order goes, but the subscription theme is worth taking seriously.
We could not find an independent Trustpilot page for Wild Willies. Its feedback comes mainly from its own site, where reviews are shown at 4.8 out of 5. Those review totals appear to be shared across multiple products, so a high count on a $10 oil does not mean thousands of reviews of that oil.
Pros and Cons
The Beard Club
- Pros: wide catalog, trimmers and tools, complete ingredient lists, free shipping at $30, a published growth guarantee, a quiz for beginners.
- Cons: subscription-linked guarantee, subscription complaints on Trustpilot, frequent rotating sales that make list prices hard to judge, growth-label marketing stronger than the evidence.
Wild Willies
- Pros: low entry prices, optional subscriptions, easy to find in stores, 30-day returns, a beard straightener and skin and body line.
- Cons: less ingredient detail on some pages, no trimmer line, several items showed as sold out, a higher free-shipping threshold, no independent review page found.
Which Brand Is Better for Different Beard Types?
- Patchy beards: Beard Club has more patchy-beard kits and a quiz, but patchiness is mostly genetic. Wild Willies’ cheaper growth kit is the lower-risk way to test a routine.
- Short beards: a simple oil and wash is enough. Wild Willies’ $10 oil is hard to beat on price, and Beard Club’s Sandalwood oil is close.
- Long beards: Beard Club’s Ultimate kit adds combs, scissors and a brush, and its trimmer line helps with shaping.
- Dry and coarse beards: choose a butter or balm plus oil. Wild Willies’ $10 Beard Butter and Beard Club’s balm are both options, so compare ingredient lists.
- Sensitive skin: neither brand’s essential-oil scents are risk-free. Patch-test, and follow the AAD advice on fragrance-free moisturizer.
- Everyday grooming: Wild Willies for budget basics, Beard Club if you also want a trimmer and tools.
Final Verdict
We are not naming an overall winner, because the better brand depends on what you are buying. Choose The Beard Club if you want a complete system with tools and trimmers, you are comfortable with recurring shipments, and you read the guarantee terms first. Choose Wild Willies if you want inexpensive conditioning basics, optional subscriptions and store availability. If your goal is a thicker beard, set expectations: either brand can make a beard softer and tidier, but neither can change your genetics. Earlier third-party comparisons are dated or brand-sponsored, so we cross-checked current pages. Read the live terms before you buy.
Frequently Asked Questions
Is Beard Club better than Wild Willies?
Not across the board. Beard Club offers a wider catalog and trimmers, while Wild Willies is cheaper for basics and keeps subscriptions optional.
Is The Beard Club worth the money?
It can be if you want tools and kits from one brand and buy during sales. Check the subscription terms, because the Growth Guarantee requires five months of auto-shipments.
Does Wild Willies actually help beard growth?
It sells growth-labeled supplements and a derma roller, but we found no independent evidence that they create new hair. They may support hair health and conditioning.
Which brand has better beard oil?
It is close. Both use carrier oils and essential oils. Beard Club publishes fuller ingredient lists, and Wild Willies is slightly cheaper per listing, so scent and skin sensitivity should decide.
Which brand is better for dry beards?
Pair an oil with a balm or butter from either brand. Compare the ingredient lists and start with small amounts.
Are The Beard Club products subscription-based?
Not all of them, but monthly auto-shipments are central to its Growth Guarantee, and some Trustpilot reviewers report unexpected subscriptions. Review your cart before checkout.
Can beard oil actually grow a thicker beard?
No. Beard oil conditions existing hair and the skin beneath it. Beard thickness is largely genetic.
Disclosure: Glamourora is an independent editorial site. We did not test these products and are not paid by either brand. Prices, promotions and policies change, so confirm them on each brand’s website.