Introduction
You’ve landed here because you’re trying to decide between two of the more recognizable beard-growth kit brands on the US market โ Beard Club and Wild Willies โ and you don’t want to waste money on the wrong one.
Both brands position themselves as complete beard-growth systems. Both include multiple products. Both make growth-related claims. But they approach the problem differently, include different products, and serve different types of beard goals.
- Beard Growth Oil โ helps to strengthens roots, thicken hair, and eliminate itch while softening skin and helping to supp…
- Beard Growth Vitamins โ Over 20 essential vitamins such as Biotin, Vitamin B12, and MSM formulated to help support healt…
- Beard Growth Vitamin Spray – Nutrient blend to help promote beard growth, nourishment & hydration. Strengthen, moisturiz…
- ๐งโโ๏ธ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฒ๐ฎ๐บ๐: The Wild Willies All-in-One Beard Growth Kit is your ultimate solution to natural…
- ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ณ๐ณ๐ผ๐ฟ๐๐น๐ฒ๐๐ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ฎ๐ฟ๐ฒ: Say goodbye to tedious grooming routines with our ergonomic boar bristle brush inclu…
- ๐ฆ ๐ฆ๐๐ฝ๐ฒ๐ฟ๐ถ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ถ๐ ๐ณ๐ผ๐ฟ ๐ ๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐๐ผ: This beard care kit for men is designed to cater to your grooming needs no matte…
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This comparison breaks down exactly what each kit contains, how the ingredients differ, what the growth claims actually mean, and which kit is more appropriate depending on where you are in your beard journey. If you want a broader look at the category before diving in, our guide to the best beard growth kits covers a wider range of options.
Quick Comparison Table
| Feature | Beard Club | Wild Willies |
|---|---|---|
| Brand focus | Multi-product beard growth system | Growth-forward beard kit + grooming |
| Kit type | Growth + maintenance system | Growth serum-centered kit |
| Signature growth product | Beard Serum / Growth Vitamins | Beard Boost Serum |
| Beard oil included | Yes | Yes |
| Vitamins/supplements | Yes (Beard Vitamins) | Limited / kit-dependent |
| Derma roller | Yes (in select kits) | Yes (in Beard Growth Kit) |
| Grooming tools | Brush, comb (kit-dependent) | Comb included |
| Beard wash | Yes | Yes |
| Price range | ~$29โ$79+ depending on kit | ~$29โ$60+ depending on kit |
| Subscription available | Yes | Yes |
| Amazon availability | Yes | Yes |
| Best suited for | Growth-focused, multi-step routine users | Beginners and value-focused buyers |
Prices vary and change frequently. Always check the current listing before purchasing.
Beard Club vs Wild Willies: Key Differences
The most important difference isn’t price โ it’s philosophy.
Beard Club is built around a multi-step daily routine. Its kits are designed to layer several products โ serum, vitamins, oil, wash โ into a consistent regimen. The brand emphasizes a subscription model and positions itself as a long-term beard-care system rather than a one-time kit purchase.
Wild Willies centers more on its Beard Boost Serum as the hero product, with supporting products included for a more accessible entry point. The brand markets itself as straightforward and beginner-friendly, with less complicated routines and a slightly more casual brand identity.
Neither brand is universally better. They suit different buyers and different approaches to beard grooming.
What Is the Beard Club?
Beard Club (formerly The Beard Club) is a US-based direct-to-consumer brand that has been selling beard-growth products since around 2015. The brand gained significant visibility through social media marketing and influencer partnerships.
Their product line spans beard growth serums, vitamins formulated specifically for beard and hair growth, beard oils, washes, and grooming accessories. Beard Club is most commonly purchased through their official website or via Amazon, and they offer a subscription program designed to encourage ongoing product use.
Their growth kits are built around the idea that consistent use of multiple complementary products โ topical serum, nutritional supplement, and conditioning oil โ produces better results than a single product used alone.
- Beard Growth Oil โ helps to strengthens roots, thicken hair, and eliminate itch while softening skin and helping to supp…
- Beard Growth Vitamins โ Over 20 essential vitamins such as Biotin, Vitamin B12, and MSM formulated to help support healt…
- Beard Growth Vitamin Spray – Nutrient blend to help promote beard growth, nourishment & hydration. Strengthen, moisturiz…
What Is Wild Willies?
Wild Willies is a US-based men’s grooming brand that has carved out a specific niche around beard growth products, particularly their Beard Boost Serum. The brand positions itself as approachable, no-nonsense, and oriented toward men who are newer to structured beard care or who want a growth-focused kit without overly complicated routines.
Wild Willies products are available through their official website and on Amazon. Their beard kits typically bundle the Beard Boost Serum with a beard oil, sometimes a derma roller, a comb, and a wash โ making it a reasonably complete starter package.
- ๐งโโ๏ธ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฒ๐ฎ๐บ๐: The Wild Willies All-in-One Beard Growth Kit is your ultimate solution to natural…
- ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ณ๐ณ๐ผ๐ฟ๐๐น๐ฒ๐๐ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ฎ๐ฟ๐ฒ: Say goodbye to tedious grooming routines with our ergonomic boar bristle brush inclu…
- ๐ฆ ๐ฆ๐๐ฝ๐ฒ๐ฟ๐ถ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ถ๐ ๐ณ๐ผ๐ฟ ๐ ๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐๐ผ: This beard care kit for men is designed to cater to your grooming needs no matte…
What’s Included in the Beard Club Kit?
Beard Club’s lineup includes several kit configurations. Their most common growth-focused kits include:
- Beard Growth Serum โ A topical serum applied directly to the beard area. The brand highlights caffeine and biotin as key ingredients designed to stimulate the follicular environment.
- Beard Vitamins โ An oral supplement with a biotin-forward formula, typically including vitamins A, C, D, E, B12, and zinc. Intended to support overall hair health from within.
- Beard Oil โ A conditioning oil blend for moisturizing the skin beneath the beard and reducing coarse texture. Common carrier oils include argan and jojoba.
- Beard Wash โ A gentle cleanser formulated specifically for beard hair, designed to clean without stripping natural oils.
- Derma Roller (select kits) โ A microneedling tool intended to be rolled over the beard area before serum application. Beard Club kits that include this typically use a 0.25mm or 0.5mm roller.
- Brush/Comb (kit-dependent) โ Some kits include a boar bristle brush or a wooden comb for daily styling and training.
The exact contents depend on which kit tier you choose. Their Growth Kit, Ultimate Kit, and individual product bundles differ in what’s included and at what price.
For anyone exploring men’s grooming kits more broadly, Glamourora’s roundup of the best men’s grooming kits offers additional context on what to expect from different product categories.
What’s Included in the Wild Willies Kit?
Wild Willies’ most recognized beard kit โ often listed as the Wild Willies Beard Growth Kit โ typically includes:
- Beard Boost Serum โ The brand’s flagship topical product. Contains caffeine, castor oil, biotin, saw palmetto, and essential oils. Applied to the skin and beard area.
- Beard Oil โ A conditioning blend with carrier oils and essential oil fragrance. Intended for daily moisturizing and softening.
- Derma Roller โ Usually a 0.5mm roller included in the growth kit, intended for use before serum application to potentially improve topical absorption.
- Beard Comb โ A basic comb for detangling and distributing products through the beard.
- Beard Wash โ A cleansing product designed for beard hair.
Kit contents can vary depending on the specific version or bundle purchased. Always verify the current listing to confirm what’s actually included.
Ingredients Compared
| Ingredient | Beard Club | Wild Willies |
|---|---|---|
| Biotin (topical) | Yes (serum) | Yes (serum) |
| Caffeine | Yes | Yes |
| Castor Oil | Present in some formulas | Yes (prominent) |
| Argan Oil | Yes (beard oil) | Present |
| Jojoba Oil | Yes | Present |
| Saw Palmetto | Not prominent | Yes |
| Biotin (supplement) | Yes (vitamins) | Not typically in kit |
| Vitamin D, B12, Zinc | Yes (vitamins) | Not typically in kit |
| Essential Oils (fragrance) | Varies by scent | Yes |
Caffeine is included in both brands’ topical products. There is some preliminary research suggesting caffeine may interact with hair follicle biology when applied topically, but the evidence is not conclusive enough to promise beard growth results. (See: International Journal of Trichology on caffeine and hair)
Biotin is frequently marketed as a beard and hair growth ingredient. For individuals who are not biotin-deficient, supplementation is unlikely to produce dramatic changes. It remains one of the more commonly included ingredients across the category.
Saw Palmetto in Wild Willies’ serum is positioned as a DHT-blocking ingredient. The evidence for topical saw palmetto specifically affecting beard growth is limited and should not be taken as a clinical promise.
Castor Oil is a conditioning agent. It contributes to skin moisture and may improve the appearance and texture of beard hair, but it does not “grow” new hairs.
Beard Growth Claims: What Should You Actually Expect?
This is the most important section in this article.
Both Beard Club and Wild Willies make marketing claims that imply their products will help you grow a thicker or fuller beard. Before spending money on either kit, understand the following:
What these products can realistically do:
- Condition and soften existing beard hair
- Moisturize the skin beneath the beard, which can reduce irritation and flaking
- Support healthy hair by addressing nutritional gaps (supplements only โ and only where a deficiency exists)
- Potentially improve the appearance of the beard by reducing dryness and brittleness
- Stimulate the scalp environment when applied consistently (topical caffeine โ limited evidence)
What these products cannot guarantee:
- Growing new beard follicles where none exist
- Overriding genetic beard growth limitations
- Producing the same results in all users
Genetics are the dominant factor in beard density, coverage, and growth rate. No topical product or supplement currently approved for general consumer use can override your follicle genetics. If you have patchy areas due to genetics, no beard kit will reliably fill them in.
That said, if your beard is underperforming due to nutritional deficiency, poor skincare habits, or product-related dryness and breakage, a consistent grooming routine โ including the right products โ can make a meaningful visible difference.
Beard Oil vs Beard Serum
| Factor | Beard Oil (both brands) | Beard Serum (both brands) |
|---|---|---|
| Primary purpose | Conditioning, moisturizing | Growth-oriented, follicle support |
| Texture | Oil-based, heavier | Lighter, often water-based |
| Best for | Dry, coarse, itchy beard skin | Applied to skin pre-growth routine |
| Daily use | Yes | Per brand instructions |
| Growth claims | Conditioning only | Marketed for growth support |
For a useful side comparison of beard oils specifically, our beard oil for dry beards and sensitive skin review breaks down two of the leading standalone oils in more detail.
Vitamins & Supplements
Beard Club includes an oral vitamin supplement as part of their kit offering. This is a meaningful differentiator from Wild Willies’ kit, which does not typically include an ingestible supplement.
Beard Club’s Beard Vitamins generally contain a biotin-heavy formula alongside vitamins A, C, D, E, and zinc. These nutrients support general hair and skin health. However, supplements are not magic beard-growth treatments. Per the National Institutes of Health Office of Dietary Supplements, biotin deficiency is rare, and supplementation in non-deficient individuals is unlikely to produce dramatic changes in hair growth.
If you already eat a varied, nutritionally adequate diet, beard vitamins may produce minimal additional benefit. If your diet is genuinely deficient in key nutrients, closing that gap may support healthier hair over time.
Derma Roller Comparison
Both brands include a derma roller in their growth-focused kits.
Microneedling has been studied primarily in the context of scalp hair loss. A 2013 study published in the International Journal of Trichology found microneedling combined with minoxidil produced better hair count results than minoxidil alone in androgenetic alopecia patients. Beard-specific clinical research is much more limited.
The theory behind derma rolling in beard care is that creating controlled micro-trauma in the skin may increase blood flow and improve topical product absorption. This is plausible but not clinically proven as a standalone beard-growth technique.
Important hygiene and safety notes:
- Clean the roller thoroughly before and after every use
- Do not share rollers between users
- Do not use on broken, irritated, or acne-prone skin
- Follow manufacturer instructions on frequency and needle depth
- Stop use if irritation develops
Beard Club and Wild Willies both recommend using the roller before serum application. Neither company guarantees specific growth outcomes from this combination.
Beard Wash, Brush, Comb & Styling Products
Both kits include a beard-specific wash and at least a basic comb. Beard Club kits at higher tiers may include a brush.
Beard wash matters because regular shampoo can strip the natural oils from beard hair and the underlying skin. A dedicated beard wash is gentler and helps maintain moisture balance. This is practically useful for most beard types.
A brush or comb helps distribute product evenly and trains beard hair direction over time. For longer or thicker beards, these are useful daily tools. For shorter styles, they’re nice to have but not essential. If you’re working with a thick or unruly beard, a quality beard straightener for thick and curly beards might be worth adding to your toolkit as well.
Scent & Skin Feel
Wild Willies products tend to use more prominent fragrance profiles, often described as woodsy or masculine. This works well for many users but may be less suitable for those with fragrance sensitivities or preferences for unscented products.
Beard Club’s scent options vary by product line. Some of their oils offer multiple scent variants. Their serums tend to be lighter in fragrance than their oils.
Neither brand is positioned as a hypoallergenic or fragrance-free option. If you have sensitive skin, check the full ingredient list before purchasing โ and consider patch testing before full application.
Price & Value
Prices in this category change frequently โ particularly on Amazon, where bundle deals, coupons, and promotions shift regularly. The following ranges are based on publicly listed prices at the time of writing. Always verify current pricing before purchasing.
| Beard Club | Wild Willies | |
|---|---|---|
| Entry-level kit | ~$29โ$39 | ~$29โ$39 |
| Full growth kit | ~$59โ$79 | ~$45โ$60 |
| Subscription discount | Typically 10โ20% off | Typically 10โ15% off |
| Shipping (US) | Free on orders over threshold | Free on orders over threshold |
On a per-product basis, Beard Club’s full kit tends to include more individual products (vitamins, serum, oil, wash, sometimes brush/roller), which may represent better value if you plan to use all components. Wild Willies’ kit is often priced more accessibly at entry level.
Check the current Amazon listing for Beard Club and Wild Willies to compare today’s prices before buying.
Subscription, Shipping & Returns
Beard Club:
- Offers a subscription program with recurring delivery and a discount on the regular price
- Subscription can typically be paused or canceled through the customer account portal
- Free shipping thresholds apply โ check their current website for the exact qualifying amount
- Return policy: Check the official Beard Club website for current terms, as these are subject to change
Wild Willies:
- Also offers a subscription option through their website
- Amazon purchases follow Amazon’s standard return policy (generally 30 days for most items)
- Direct-from-brand purchases may have different return windows โ verify before buying
For either brand, if you purchase through Amazon, Amazon’s standard buyer protection applies. If purchasing direct, review their current return policy before committing.
Which Is Better for Different Beard Types?
| Beard Type / Goal | Recommended Option |
|---|---|
| Patchy beard | Neither guarantees results; Wild Willies’ serum + derma roller is growth-focused; manage expectations |
| Complete beginner | Wild Willies โ simpler routine, accessible price point |
| Short beard | Wild Willies โ less grooming tool need |
| Long beard | Beard Club โ more complete grooming system including wash, oil, and brush options |
| Thick/coarse beard | Beard Club โ more conditioning layers available |
| Dry beard/skin | Beard Club โ oil + wash combination addresses dryness more thoroughly |
| Growth-focused buyer | Both are similar; Beard Club adds vitamins for an inside-out approach |
| Maintenance-focused buyer | Beard Club โ more complete daily routine |
| Budget-conscious buyer | Wild Willies โ typically lower entry price |
| Multi-step routine enthusiast | Beard Club โ designed for layered daily use |
Pros and Cons
- Beard Growth Oil โ helps to strengthens roots, thicken hair, and eliminate itch while softening skin and helping to supp…
- Beard Growth Vitamins โ Over 20 essential vitamins such as Biotin, Vitamin B12, and MSM formulated to help support healt…
- Beard Growth Vitamin Spray – Nutrient blend to help promote beard growth, nourishment & hydration. Strengthen, moisturiz…
Beard Club
Pros:
- More complete multi-product system
- Includes oral vitamins (differentiated from Wild Willies)
- Good for long-term routine building
- Multiple kit tiers to choose from
- Widely available on Amazon and direct
Cons:
- Higher price point for complete kits
- More products = more routine complexity
- Subscription model may not suit everyone
- Growth results still depend on genetics
Wild Willies
- ๐งโโ๏ธ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฒ๐ฎ๐บ๐: The Wild Willies All-in-One Beard Growth Kit is your ultimate solution to natural…
- ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ณ๐ณ๐ผ๐ฟ๐๐น๐ฒ๐๐ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ฎ๐ฟ๐ฒ: Say goodbye to tedious grooming routines with our ergonomic boar bristle brush inclu…
- ๐ฆ ๐ฆ๐๐ฝ๐ฒ๐ฟ๐ถ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ถ๐ ๐ณ๐ผ๐ฟ ๐ ๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐๐ผ: This beard care kit for men is designed to cater to your grooming needs no matte…
Pros:
- More accessible entry price
- Simpler routine โ easier to start
- Beard Boost Serum is a well-known product
- Widely available on Amazon
- Good for beginners
Cons:
- No oral supplement in kit
- Fewer grooming tools at entry price
- Strong fragrance may not suit all users
- Growth results still depend on genetics
Beard Club vs Wild Willies: Which Should You Buy?
There is no single right answer here โ it depends on what you actually need.
If you’re just starting out and want a straightforward, lower-commitment kit that doesn’t require a complex daily routine, Wild Willies is the more approachable starting point. It includes the core products without overwhelming you with steps.
If you’re serious about building a multi-step daily beard routine and want the added component of a nutritional supplement alongside topical products, Beard Club’s more comprehensive kits offer better system depth.
If budget is the primary concern, Wild Willies generally offers a lower entry price. Compare current kit prices on Amazon before committing โ deals shift frequently.
If you have a longer or denser beard that needs regular conditioning and grooming care, Beard Club’s system โ with its layered approach to oil, wash, and serum โ may serve you better over time.
Neither kit is appropriate if you’re expecting follicle-level beard growth where genetics have not provided it. Both brands sell grooming and conditioning systems. Approach any growth-related marketing with realistic expectations.
For a broader look at all the strong options in this category, our full guide to the best beard growth kits is worth reading alongside this comparison. And if you’re building out a complete men’s grooming setup, check our picks for men’s grooming kits on Amazon for additional value options.
If you’re also dealing with beard irritation or sensitivity alongside your growth goals, our roundup of the best beard trimmers for sensitive skin covers the tools that won’t aggravate your skin during shaping sessions.
FAQs
Is Beard Club better than Wild Willies?
Not universally. Beard Club offers a more complete multi-product system with vitamins included. Wild Willies is more accessible and beginner-friendly. The better choice depends on your budget, routine preferences, and beard goals.
Does Wild Willies actually help beard growth?
Wild Willies’ Beard Boost Serum contains ingredients like caffeine, biotin, and castor oil that are commonly associated with follicle support in marketing. The honest answer is that results vary significantly. Genetics are the primary driver of beard density. The serum can support a healthier beard environment, but it cannot guarantee new growth.
Does Beard Club help grow a thicker beard?
Beard Club’s system is designed to support the conditions needed for healthy beard hair. Their serum and vitamins may help optimize your beard’s condition, but thicker growth is not guaranteed. Results are user-dependent and significantly influenced by genetics.
Which is better for a patchy beard?
Neither kit can reliably fill in patches caused by genetics. That said, if you want to try a growth-focused approach, both brands include a serum and derma roller combination positioned for this use case. Manage expectations carefully. Derma rolling is not clinically proven as a beard-growth solution in the same way it has been studied for scalp hair.
Which is better for beginners?
Wild Willies is generally the better starting point for beginners due to its simpler routine, lower entry price, and less complex product system. Beard Club’s full system can feel like a lot to start with if you’re new to beard care.
Does beard oil actually grow beard hair?
No. Beard oil is a conditioning product. It moisturizes the skin beneath the beard, softens coarse hair, reduces itchiness, and can improve the appearance and manageability of your beard. It does not stimulate hair follicles to grow new hair.
Are beard growth vitamins necessary?
Not for everyone. If your diet already provides adequate levels of biotin, zinc, and the other vitamins typically included in beard supplements, you’re unlikely to see dramatic additional benefit from supplementation. If you have nutritional gaps, addressing them may support general hair health over time โ but supplements are not targeted beard-growth treatments.
Does a derma roller help beard growth?
There is some evidence that microneedling improves topical absorption and may stimulate blood flow in the skin. Most of the clinical research focuses on scalp hair rather than beard hair specifically. It is a reasonable component to include in a growth-focused routine, but it should be used correctly โ proper hygiene, appropriate needle depth, and following the manufacturer’s recommended frequency.
Can beard growth kits be used every day?
It depends on the specific product. Beard oils and washes are generally designed for daily or near-daily use. Serums may have specific usage frequency recommendations. Derma rollers should typically be used no more than two to three times per week, and sometimes less depending on needle depth. Always follow the manufacturer’s instructions for each product.
Are Beard Club and Wild Willies available on Amazon?
Yes, both brands are available on Amazon US. Purchasing through Amazon offers the benefit of Amazon’s standard return policy and Prime shipping eligibility where applicable. Always verify that you are purchasing from the verified brand storefront or an authorized seller.
Product specifications, prices, and availability are subject to change. Verify all current information at the retailer or brand website before purchasing. This article reflects research current at the time of writing and does not constitute medical advice.